Journal

IDEO Unfocus Group

A couple of weeks ago, I went to an IDEO Unfocus Group in the City. Most of the people who attended the session were from the City and were all dressed rather city-like. Rae has been saying that a few of my new outfits resemble hip city-clothes, and she’s right!

The purpose of the unfocus group was to brainstorm ideas on products intersecting the areas of mobility, living, and communication. We weren’t told who the ideas were for, but you’d have to think that it’s some company trying to get a foothold in mobile communicator marketplace. It’s certainly not a big-named company like Apple, Palm, Yahoo!, or Microsoft…

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